Serums: tried and tested

To give your skin a proper chance in the long run, serums are a must. Serums are great all year round. So if you still haven’t got around to picking one out, you and your skin are in for a real treat.

What is serum?

Serum is a liquid cosmetic product that contains a stronger concentration of active ingredients than cream or lotion.

These beauties get their name due to their liquid-like appearance. The nature of their texture is explained by the fact that there are no, or minimal, added thickeners and emollients, unlike in creams. This winning texture allows serums to better penetrate the skin.

There is a high percentage of active ingredients: moisturizers, anti-aging molecules, anti-oxidants, etc. That is why the serums are gaining more and more popularity with each passing year.

How to include a serum in your beauty routine? 

It all depends on your skin type and personal preference. Usually serum is applied to a cleansed (or exfoliated) face before applying cream, sun screen or BB cream.

For dry or normal skin, the serum becomes simply an additional layer and is applied on clean skin before anything else.

For oily skin and skin that tends to break out, serum is used to replace the day and night creams. Oily skin doesn’t easily tolerate lot of products. Indeed, serum removes the need for any other creams, even oil-free, while giving your skin much more nutrition.

How to choose a serum?

If you do not know where to start, try something to add radiance. A good starting point is A’Kin Revitalising Cellular Radiance Serum. Even this very general mode of action leads to far better results than creams.

A major advantage of serums is that many of them specifically target certain problems.
For example, the antioxidant serums increase skin elasticity and tone, returning it to a healthier state. It is best when the serum includes several antioxidants: it has been proven that they reinforce each other’s effect. For example, the Nourishing Youth Serum from Clark’s Botanicals contains vitamin C, vitamin E and linoleic acid, as well as peptides that cause skin cells actively regenerate.

In colder temperatures, the moisturising and water-binding components of Malin+Goetz Replenishing Serum will be very helpful.


When choosing, do pay attention to the packaging, it is especially important for serums. If the serum is badly packaged, its active ingredients can lose their potency after only a couple of weeks. Go for opaque packaging with least air exposure: dispensers, pipettes and tubes.

Using serums really makes a difference to your skin. Drying water, harsh winters, burning sunlight and layers of makeup all lead to wrinkles and dull complexion. A good place to start is a general radiance serum. Over time you will learn how to select and combine your favourites, and they will certainly return the investment.

The three serums listed here are all well worth the hype. Having reviewed tens of serums, these really stand out. To illustrate some of the due diligence, I have included the full ingredients below!


A’Kin Revitalising Cellular Radiance Serum: Rosa canina Seed Extract (Rosehip) [CO2] (certified organic), Echium plantagineum Seed Oil, Ethyl macadamiate (from Macadamia Oil), Squalane (from Olives), Simmondsia chinensis (Jojoba) Seed Oil (cold pressed, Australian grown), Macadamia ternifolia Seed Oil (cold pressed, Australian grown), Hippophae rhamnoides Fruit Extract (Seabuckthorn) [CO2] (certified organic), Amaranthus caudatus Seed Extract (amaranth) [CO2] (certified organic), Punica granatum Seed Extract (Pomegranate) [CO2] (certified organic), Bisabolol*, Chamomilla recutita (Matricaria) Flower Extract [CO2] (certified organic), Calendula officinalis Flower Extract (Calendula) [CO2] (certified organic), Rosmarinus officinalis (Rosemary) Leaf Extract (certified organic), Helianthus annuus (Sunflower) Seed Oil (certified organic), Caprylic/Capric Triglyceride*, Carotenoids (from Marine Algae), Schizandra sphenanthera Fruit Extract (Schisandra) [CO2].

Nourishing Youth Serum from Clark’s Botanicals: Water, Glycerin, C-12-15 Alkyl Benzoate, Algae Extract, Caprylic/Capric Triglyceride, Steareth-20, PEG-80 Sorbitan Laurate, Serum Protein, PRE Complex, Ascorbic Acid (Vitamin C), Aloe Barbadensis Leaf Juice (Aloe Vera), Jasminum Officinale (Jasmine) Extract, Pullulan, Dipalmitoyl Hydroxyproline, Lecithin, Tall Oil Sterol, Retinyl Palmitate (Vitamin A), Linoleic Acid, Hexapeptide-11, Tocopherol (Vitamin E), Sodium Ascorbate, Mannitol, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Triethanolamine, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acryaltes Crosspolymer, Hexylene Glycol, Disodium EDTA, Methylisothiazolinone, Citric Acid

Malin+Goetz Replenishing Serum : Water, Glyceryl Polymethacrylate, Pentylene Glycol, Betaine (Sugar Beet), Sorbitol, Propylene Glycol, Saccharide Isomerate, Chamomilla Recutita (Matricaria) Flower Extract (Matricaria), Biosaccharide Gum 1, Gellidiela Acerosa Extract, Hypnea Musciformis Extract, Panthenol, Sargassum Filipendula Extract, Sodium Carboxymethyl Beta Glucan, Sodium Hyaluronate (Hyaluronic Acid), PEG 40 Hydrogenated Castor Oil, PPG 26 Buteth 26, Saccharomyces Lysate Extract, Tetrasodium EDTA, Citrus Aurantium Amara (Orange) Oil (Bitter Orange), Alanine, Arginine HCl, Glycine, Lysine, Methylparaben, Proline, Serine, Sodium PCA, Threonine, Geranium Maculatum, Propylparaben, Glutamic Acid, Lavandula Angustifolia (Lavender) (Lavender), Methylchloroisothiazolinone, Methylisothiazolinone



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